How Service Companies Promote With Promotional Products

Years of research, and market statistics, clearly show that giveaway promotional products are a great marketing tool for companies looking for a cost effective way to advertise their products and services. There are multiple advantages to utilizing this mode of promotion. First, and foremost, given the state of the economy, and the state of most bottom-lines, a more inexpensive alternative to more traditional advertising media like newspapers, magazines, TV and radio.

Add to that the fact that these promotional products also have a much longer shelf life. They will stay around for much longer, being used and seen again and again, not just by the person who received them in the first place but my friends, colleagues, and random passers by. Add those facets up, and what you essentially have is the almost perfect low cost method of keeping your brand name out there and relevant for a long, long time!

Another advantage of promotional products is that this kind of imprinted product give away campaigns are also great for employee incentive programs and for recognition awards for performance. Promotional products are a great way to popularize your services through trade shows as handouts, or through mail campaigns. Studies show that mail campaigns that include promotional products are much more likely to afford positive returns for the advertiser. Someone receiving a useful or entertaining gift with a mailer automatically associates the feel good factor with your brand. They are also much more likely to call you or recommend you to their friends or colleagues.

They work just as well for service companies as for production companies. Whether you are selling a product or providing a service, promotional products and the giveaway model are great ways to build awareness of your brand, and to increase your client and customer base.Service based companies such as air conditioning companies, electrical contractors, lawn maintenance firms, and a host of other service providers can all benefit from the use of promotional products to advertise and reinforce their brand name, and promote their services.

As a small example, consider this case study. A rural bank needed to promote and popularize its trust program, a special service it had recently launched. Instead of use models such as newspaper or TV/radio advertising, they decided to run a saturation campaign aimed at conveying the meaning of the trusts, and the purpose of these trusts for people who had small estates. From bank employees who wore necklaces and buttons with the slogan to arouse curiosity to smaller buttons, pens, and such which were handed out to walk-in customers, the emphasis was on unconventional. Other useful items like key chains, tape measures, and heart-shaped tags were given to customers, people making enquiries, and so on. The direct result of this campaign of promotional products was that 400 new trusts were set up within the month, and over $6 million arrived at the bank in the form of new accounts.

Obviously then, these giveaway items like the wide range available from the team at Action Printing Inc aren’t just useful for people selling “things”. Service companies can draw equal benefits from these campaigns, and help popularize their services.

Sponsoring a Marathon With Promotional Products

Try to wrap your head around this figure $170 million. That’s how much money the Chicago Marathon produces in a single year. With 45,000 entrants a year and an uncountable amount of spectators, one thing is for sure: The Chicago Marathon sure draws a crowd, and with that crowd comes consumer dollars. Over 245 endorsed marathons are run across the U.S. every year and companies see the potential for marketing their products to both the runners participating in the marathons and the people in the crowds that come to cheer them on.

Large events such as marathons give businesses the opportunity to play a participatory role in the exciting environment of a race event. While some companies can advertise during televised races, others prefer to be on the ground and in the mix of things for the chance to promote their products. Whether these are marathon products or unique promotional products targeting a wide variety of consumers, companies find a way to promote their product on and around the runners. Sponsored contestants are splashed with logos that will remind consumers of constant branding before, during, and after the marathon event.

Many sponsors are in fact promoting marathon products or other products for runners and hope to receive enhanced exposure by good finish times, wins, and television airplay of the race. Marathons are often sponsored by a large company and non-professional runners will be allowed to wear a singlet, shorts, or race number that displays the sponsoring company’s logo on the contestant. Anything is fair game: from banners on over passes, to signs placed at the finish line, to paintings on the pavement, marketers have done it all when it comes to promoting at marathons. Even on the sidelines companies can be found with unique promotional products. A great way for companies to engage their potential customers is to grab their attention.

Whether they are a fitness or exercise related company or not, marketers often choose to display marathon related products. One example is unique water bottles. Unique promotional products open the door to discussion among sellers and potential buyers in the crowd. The combination of unique promotional and marathon related products is very effective at events such as marathons, as these products can be seen in use on runners. Promoting a company during marathons is big business and there are plenty of opportunities to do so. Whether a big company or a small family business, using unique promotional products at marathons and other running events is sure to attract your future customers.

The Advertising Power Of Promotional Products

Finding effective ways to bring your brand name or logo to customers is a necessity for any business hoping to grow.

Ideally you need to find ways in which your customers can remember you and easily reach you. Placing advertisements in Newspapers and Magazines is one option for you to pursue, but often this option is an expensive one, especially for smaller companies with a limited advertising budget.

A great way to achieve the same or potentially more results, which is also considerably cheaper, is through the art of creating promotional materials that are given away to your customers, suppliers and other potential sources.

At some point in time, most of us will have received a mug, key-ring or something similar with a company’s logo, brand and contact details, some of us may have even been a part of the business offering these promotional items.

But do you actually realise the results that can be achieved in using these methods.

Think about this – how many times do you read through that newspaper with those expensive advertisements in? how many of you actually remember the ads that you may have seen?

Now think about how many times you will use that mug with a brand name on, whether you take it to work to use, or even put in in the cupboard as a spare, every time you open that cupboard you will be reminded of the branded mug before you.

A well-produced product is a superb advertising source, printed with your company logo, or brand and slogan, even the contact details of your company, reminding people of your business long after they were introduced.

Have a quick look at these stats regarding promotional product impact for businesses:

  • Studies report that the giving of promotional products can boost business response rates by up to 72%
  • Adding a promotional product with a sales letter for direct mailings can increase your chances of a response by a staggering 54%
  • Customers who receive a promotional product are 16% more likely to refer someone to your company than to those who didn’t receive a promotional product
  • As high as 42% of people who were given a promotional product could remember the name or logo of the business on the product for as long as 6 months afterwards
  • Customers who were given promotional products placed additional orders up to 17% sooner than customers who received coupons or voucher codes.

Sending out items such as a mug with your own design on to a potential customer can have the edge in persuading them to use your business for any future products or services in your business sector, but equally as important, it can bring your brand to the awareness of people and companies that never even knew you existed.

Sometimes rather than the normal pens or key-rings, it may be better to look for something different, popular things that will last and be used by people who receive them are always a good bet, promotional mugs are always a good idea, as are soft toys or small bags.

There are so many items available these days that can be personalised for promotional use, so you really are spoilt for choice. If possible, where you can, try and give something that may relate to the customer in a certain way, something that they will value and have some use for.

Lastly, don’t be to afraid to spend a little more on a product, well designed promotional mugs for your most loyal customers will only give them more desire to recommend your company further and increase your brand awareness.

Promotional Products Attract Customers and Prospects

Promotional products are a great way for businesses to attract more customers and prospects. After all, this is a superior and cost-effective way of keeping a brand name and logo in the public eye. They are a great way of making sure that people remember you and the services you provide, and know where to find you.

Given the state of the economy, and the economic constraints that most advertisers are functioning under, print advertising is an expensive option, as are television ads and radio spots. In this scenario, the most memorable and easily the most cost-effective mode of advertising, ensuring that target audiences and prospective customers are familiarized with your brand, is the interesting mode of promotional products.

Creative, entertaining, and useful promotional products can be given away to not only your existing customers, but also new prospects, and possible referrals. The best factor of such promotional giveaways, of course, is their staying power. They have a much superior longevity, when compared to any other form of advertising, and they hang around for a long time, and get passed from hand to hand, giving your product and brand unbelievable exposure. While print outs get thrown out with the magazines or papers they are in, and TV or radio ads often suffer from audience tune-out, quality promotional giveaways are functional and useful, and will be kept around for a much longer time.

Think about it. Something useful, or fun, with your brand name and logo imprinted on it, with a fun message and a phone number can be the best tool to bring your products and services to mind for months, even years to come. Promotional products such as calendars, mouse pads, and coasters, remain in the home or the office of your target customer for a long time, reminding not only them, but anyone around, of your company and its products and services. In addition, trend information proves that customers or prospects who receive some kind of promotional products and items as gifts and giveaways are many times more prone to become referrers. In other words, they are more likely to tell their friends, and others, about your company and its products.

Industry studies and emerging statistics show that a promotional product received with a mailer or sales letter gives the recipient a pleasant surprise and ensures a much better retention of your promotional message. After all, most people simply throw away bulk mailers and sales letters, often without even bothering to read them. Finding something useful, handy, or entertaining in a mailer means at least a part of your message gets retained. This not only means that months or years later they can still recall your brand, every time they look at the item, but can also help to increase – by as much as 50% — the number of callbacks that you are likely to receive.